20 years of SEO — freelance, agency, and in-house at some of the largest websites on the internet. Based in Boston, MA, serving businesses across New England and beyond. Combined with AI automation I've built and run myself. I bring that depth of experience to businesses that need results, not theory.
Most businesses can't afford a Director of SEO. Most SEO freelancers have never worked at that level. I've spent 20 years doing this — starting as a freelancer, moving through agencies, and eventually leading SEO strategy at major global organizations. I've managed SEO across 19 languages and 11 international domains. I've led technical audits for multi-brand media portfolios. I built an online presence from zero that reached $750k in annual revenue. That's the experience I now bring directly to businesses that need real results — not a junior strategist working from a checklist.
AI automation isn't one-size-fits-all. These are the types of systems I design and build — starting with what actually moves the needle for your business.
Custom dashboards and scheduled reports that pull data from your tools automatically — no more manual exports, copy-pasting, or chasing numbers. The right information, in front of the right people, on a schedule.
Automated follow-up systems that keep leads warm, onboard new customers, and handle routine communication — without anyone on your team manually sending emails or dropping the ball.
End-to-end content systems that take a topic and produce a finished asset — blog post, social content, video script, email newsletter. Set the schedule, feed it inputs, and let it run.
Bots that watch what matters — competitor pricing, inventory levels, keyword rankings, social mentions, or any data source — and alert you or take action when conditions are met.
Connect the tools your team already uses and automate the manual steps between them. Eliminate the copy-paste work, the missed handoffs, and the tasks that fall through the cracks.
Websites and Shopify stores designed for search and built for minimal ongoing management — SEO baked in from the start, automation configured at launch, and structured to grow without constant attention.
Each lane is a distinct service. All share the same philosophy — build it right once, and let it run.
20 years of technical and strategic SEO — the kind built at global scale — combined with custom website design engineered for search from day one.
A practical AI audit for your business. No hype. I identify exactly where automation creates real leverage — and I know what's achievable because I've built it myself.
Trading bots, content pipelines, monitoring dashboards, automation workflows. If you can describe the process, I can build something that runs without you.
I started doing SEO independently around 2006 — before most companies even had a dedicated SEO strategy. I built an online presence from nothing for a manufacturing company and grew it to $750k in annual revenue using SEO, paid search, and content. That early grounding in what actually drives business results shaped everything that came after.
From there I moved into agencies across the Boston area — working across dozens of client accounts and learning what scales across industries. Then in-house at increasingly complex organizations: travel, media, recruiting — eventually leading SEO strategy across global properties with millions of pages, 19 languages, and 11 international domains.
That full arc is the differentiator. I've been the solo operator, the agency strategist, and the enterprise Director. I understand budget constraints, engineering bottlenecks, content team dynamics, and executive reporting because I've lived all of it — not just read about it.
More recently I've built real AI automation systems for myself — trading bots, content pipelines, passive income sites. I bring that same hands-on mindset to every client engagement.
Start with a free 30-minute strategy call. Bring your biggest SEO or automation challenge and we'll figure out the path forward together.
No pitch. No obligation. Just an honest conversation.