What is a local SEO audit?

A local SEO audit analyzes your Google Business Profile and local search presence against your top competitors. It identifies exactly where competitors are outranking you, what profile elements they have that you're missing, and provides a prioritized action list to close the gap.

What do I get after the audit?

You receive competitor comparison spreadsheets showing exactly where you stand against your top 3 competitors, a prioritized action list ranked by impact, and a 60-minute walkthrough call to review findings and next steps. The audit credits toward your first month if you continue to an optimization retainer.

How long does the audit take?

5–7 business days from receiving your Google Business Profile access. Most clients receive their findings within a week of getting started.

Fixed-Price · Nationwide

Find out exactly why your competitors are ranking above you.

A no-vague-advice audit of your Google Business Profile and local search presence, benchmarked directly against your top 3 competitors. Every finding comes with a specific fix, ranked by impact.

Calculate your SEO ROI first → · Vetting Scorecard or Get the audit — $497 → See what's included

Not ready for the full audit? Start with a one-time Google Business Profile optimization, from $297 →

Or DIY first with the free 26-point Boston GBP checklist →

One-time · Fixed scope

$497

5–7 business day turnaround

GBP competitive teardown vs. top 3 competitors — see the full GBP checklist

Category, attribute, and review velocity analysis

Services, description, and photo audit

Citation / NAP consistency audit (15+ directories)

Competitor comparison spreadsheets

Prioritized action list — high / medium / low

60-minute walkthrough call

Documented baseline — establishes your before-state in GSC and local rankings so any future SEO work is measured against something real, not a blank slate.

Get started →

Audit credits toward month 1 if you continue to a retainer.

Who this is for

Built for local service businesses — wherever you're located.

If your customers search Google before calling anyone, local search directly affects how many of those calls you get. This audit is built for the businesses that depend on it.

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HVAC

Heating, cooling, and indoor air quality

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Plumbing

Residential and commercial plumbers

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Landscaping

Lawn care, design, and maintenance

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Auto Repair

Independent shops and specialty service

Also relevant for electricians, roofers, painters, cleaning services, and any other local service business that relies on Google search for leads.

What's included

No vague recommendations. Every finding has a specific fix.

The audit runs in two parts — your Google Business Profile benchmarked against competitors, and your citation consistency across the web. Both produce deliverables you can act on immediately.

Part 01

GBP Competitive Teardown

Your Google Business Profile analyzed against your top 3 competitors across every element that affects local ranking and click-through.

Category audit — missing categories that cap your visibility
Attribute gap analysis — profile signals competitors have that you don't
Review velocity — how fast they earn reviews vs. you, and what customers say
Services and description optimization
Photo presence and recency comparison

Part 02

Citation / NAP Audit

Your business name, address, and phone checked across 15+ major directories. Inconsistencies silently suppress local rankings — and most businesses have them.

Google, Yelp, Bing Places, Apple Maps, Facebook
BBB, Angi, Houzz, Yellow Pages, and more
Every inconsistency flagged and prioritized
Missing high-value directories identified

Deliverables

What you walk away with

Tangible outputs you can act on — not a PDF of observations.

Competitor comparison spreadsheets — the side-by-side that shows exactly where you stand
Prioritized action list — high / medium / low impact, ranked by what to fix first
60-minute walkthrough call to review findings and answer questions
Audit credits toward month 1 if you continue to a retainer

How it works

Simple process, clear output.

You reach out

Email contact@richnashawaty.com — I'll confirm scope and send a brief intake form.

Access + intake

You share GBP access and name your top 3 competitors. That's all I need to start.

Audit runs

5–7 business days. I pull competitor data, build the comparison spreadsheets, and write the action list.

Walkthrough call

60-minute call to review findings, answer questions, and agree on next steps.

FAQ

Common questions

Who is this audit for? +

Local service businesses wherever you're located — HVAC, plumbing, landscaping, auto repair, and similar trades — that rely on local search for leads. Based in Greater Boston, working remotely with clients nationwide. If your customers search Google before calling anyone, local SEO directly affects how many calls you get.

What do I need to provide? +

Google Business Profile manager access and the names of your top 3 competitors. That's it. I handle the research and analysis from there.

Will you guarantee results from the audit? +

I don't guarantee specific rankings on specific timelines — no honest SEO consultant does. What I guarantee is that every finding in the audit comes with a specific, actionable fix ranked by impact. You'll know exactly what to do and in what order.

What happens after the audit? +

Most clients use the audit as the roadmap for an ongoing optimization retainer — where we execute the fixes, build out location pages, and report monthly on what's actually driving calls. The audit credits toward your first month if you continue. There's no pressure to do so.

Do you work with businesses outside Boston? +

Yes — the audit methodology works for any local service business anywhere in the US. Reach out and I'll confirm your market is a good fit.

Rich Nashawaty

SEO Consultant · Boston, MA · 20 Years Experience

I've done SEO at every level — freelance, agency, and Director of SEO at large national enterprise brands across travel, media, recruiting, and healthcare. I do this audit myself. You deal with one person who executes, not an account manager who forwards your questions to a junior team. If the audit doesn't surface findings worth acting on, I'll tell you — and you won't pay.