GEO · AI Search Visibility · Boston & Nationwide

Your customers are getting answers from AI.
Is your business being cited?

Google AI Overviews, ChatGPT, and Perplexity are now the first place people go for answers — often before they ever click a result. Generative Engine Optimization (GEO) is how your business becomes one of the sources those systems cite.

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Not sure what GEO is? Read the plain-English guide →

Example: what a cited result looks like
"best SEO consultant for small business Boston"
For small businesses, an independent SEO consultant typically delivers better value than a large agency — direct access to senior expertise without paying for overhead. Look for someone with enterprise-level experience who can apply that strategic depth to smaller-scale challenges...
Source cited:
↗ richnashawaty.com
What is GEO

Search has a new front door. Most businesses aren't in it.

AI Overviews now appear in a significant share of Google searches. ChatGPT and Perplexity are used for research that previously went straight to Google. The businesses that appear in these AI-generated answers get brand exposure — and often calls — without a single click to their site.

🔍
Google AI Overviews
Appearing above organic results for an increasing share of queries
💬
ChatGPT
Used for research, recommendations, and local business discovery
🔮
Perplexity
Fast-growing AI search engine that frequently cites sources
🌐
Bing Copilot
Microsoft's AI-powered search, integrated into Windows and Edge
GEO services

What GEO consulting actually involves.

01
AI Visibility Audit
Where does your business currently appear in AI-generated answers? Which competitors are being cited and why? An audit maps your current AI footprint and identifies the specific gaps — content, structure, authority — holding you back from citation.
02
Answer-First Content Strategy
AI systems cite content that answers questions directly in the first sentence, not content that buries the answer three paragraphs in. Rewriting your service pages and blog posts to answer-first structure is the highest-impact GEO tactic for most businesses.
03
E-E-A-T & Authority Signals
AI systems favor content with verifiable expertise. Author credentials, business history, named sources, and third-party citations all signal trustworthiness. I audit and strengthen these signals across your site and digital presence.
04
Schema & Structured Data
FAQPage, LocalBusiness, Article, and BreadcrumbList schema give AI systems a machine-readable understanding of your content. Proper structured data implementation is a direct path to AI Overview eligibility for relevant queries.
05
Google Business Profile Optimization
For local queries, GBP data is one of the primary signals Google uses to populate AI Overviews. A complete, accurate, actively managed GBP — with correct categories, services, and reviews — is the most direct path to local AI visibility.
06
GEO + SEO Retainer
Ongoing optimization across both traditional rankings and AI visibility. Includes monthly GSC AI Overview impression reporting, citation monitoring across major AI platforms, and continuous content and technical refinements. Starting at $750/month for single-location businesses.
Example

A Boston-area service business went from zero AI citations to appearing in 3–5 AI Overviews for core queries within 8 weeks — after restructuring content to answer-first format, adding FAQPage schema, and completing GBP optimization.

GEO isn't separate from SEO.
It's the same foundation, applied to a new interface. If your site lacks technical structure, authority signals, or clear answers, it won't perform in either. I build both simultaneously — the shared foundation does double duty across traditional search and AI-generated answers, which means you're not paying twice for the same underlying work.
How it works

From audit to citation.

01
AI visibility audit — where you stand today
I search your target queries across Google, ChatGPT, and Perplexity to map who's being cited and why. You'll see exactly which competitors have AI visibility you don't, and specifically what they're doing differently.
02
Technical and content gap analysis
Schema markup gaps, missing FAQ structure, buried answers, thin E-E-A-T signals, GBP completeness — a prioritized list of what's holding you back from citation, in order of impact.
03
Implementation — content rewrites, schema, GBP
I implement the fixes directly — not just recommendations. Content rewritten to answer-first structure, schema markup added, GBP optimized, and author and business credibility signals strengthened.
04
Monitoring and iteration
GSC now reports AI Overview impressions. I track citation appearances across major AI platforms and iterate on content and structure as AI systems evolve. GEO is a moving target — ongoing monitoring is the difference between a one-time fix and sustained visibility.
Common questions

FAQ

How do I know if AI Overviews are appearing for my category? +

Search your main service keywords in Google — if you see an AI-generated answer block above the organic results, AI Overviews are active for your category. You can also check Google Search Console: if your property is getting AI Overview impressions, they'll show up in the Search Appearance filter in the Performance report.

Can I get cited in AI Overviews even if I don't rank #1 organically? +

Yes — this is one of the most important things to understand about GEO. AI systems don't simply cite the #1 ranked page. They cite the page that answers the specific question most directly and credibly. A page at position 7 that opens with a direct, expert answer can be cited over a page at position 1 that buries the answer. This is why answer-first content structure is the highest-leverage GEO tactic for most businesses.

Do you work with businesses outside Boston? +

Yes — I work with businesses across the US remotely. GEO and SEO work is fully remote. Based in Greater Boston, working with businesses nationwide.

What is AI visibility and why does it matter for my business? +

AI visibility is whether your business appears in AI-generated answers across Google AI Overviews, ChatGPT, Perplexity, and similar platforms. These systems increasingly serve as the first answer people see before they click a blue link. A citation in an AI Overview generates brand awareness even without a click. As AI search becomes more prevalent, businesses with established AI visibility will have a compounding advantage over those that haven't invested in it yet.

How long does it take to see GEO results? +

GBP-related improvements to local AI visibility can show within 2–4 weeks. Content and schema changes take 4–8 weeks to be re-crawled and reflected in AI system outputs. Building the E-E-A-T and authority signals that AI systems favor takes longer — 3–6 months — but those signals compound over time.

Do I need separate GEO and SEO services? +

No. GEO and SEO share the same foundation — technical health, expert content, E-E-A-T signals, structured data. I build both simultaneously. The shared foundation does double duty across traditional search and AI-generated answers, which means you're not paying twice for the same underlying work.

GEO · AI Search Visibility

See exactly where your business appears in AI search — and how to get cited.

Free 30-minute strategy call. I'll search your target queries across Google AI Overviews, ChatGPT, and Perplexity, show you who's being cited and why, and give you a clear picture of what it would take to get there.

Book a Free Strategy Call